Skåne Care - Region Skåne

Marknadsföring
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Client
Skåne Care
Project type
Marknadsföring
Project year
2021-2022

Skåne Care is a subsidiary company of the Swedish Region Skåne, and operates services on behalf of one of the public healthcare providers. iMarketing was contracted to market three separate areas: Specialist medical training, lymphedema treatments, and osseointegrations. With the help of iMarketing, Skåne received the largest number of highly qualified and qualitative applications for the specialist medical training programmes ever; the marketing for the other areas were the first of its kind for them, and are thus, for obvious reasons, incomparably good. The training programmes were marketed on Twitter, LinkedIn, Google, and Facebook/Instagram, with the main focus being on Twitter and Facebook; the treatments were marketed on Twitter, Facebook/Instagram, and Google. The ads were run both in English and in Arabic, since some of the target audiences were located in the UAE and Saudi Arabia

Goals

Finding high-quality qualified applicants for specialist medical training (ST) programmes

Finding customer-patients in non-EU countries for Swedish lymphedema treatments

Finding customer-patients for osseointegrated prosthetic implants



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